As a Product Designer I value my role where creativity, empathy, and critical thinking are merged together. User experience is the bridge between people and their digital environments, and I want to be part of making that accessible, ethical, and pleasant for everyone.
I currently manage a team of 6 designers for our residential home services brands at Centerfield focusing on user experience within customer acquisition, direct response marketing, and omni-channel initiatives. Everyday I get to work with my team on test ideation, task prioritization, business impact, user-centered design, user research initiatives, and extending UX enhancing processes within the team. I’ve had a really special opportunity to own the product design process for my vertical and help build knowledge, ensuring testing initiatives executed are impactful and the expected goal measurement is clear. Additionally, I have contributed to the development and structuring of design systems across 6+ major brands, as well as introducing and advocating for usability testing to our design process.
You also might find me obsessing over my 3 dogs, practicing yoga & pilates, bike riding, snapping photos, planning a scuba diving trip, making a Spotify playlist, going to the movies, hiking, or befriending any and all dogs.
